Where do your clients come from ?
Until recently my marketing strategy was ‘throw the net wide enough and you’ll be sure to catch something.’ And it worked… up to a point.
The nature of freelancing is that work will nearly always be feast or famine but I’ve found recently that the gaps between projects have been too frequent and too long. So I decided to do something about it!
A couple of years ago in Ibiza I got chatting to my neighbour. She turned out to be Alicia Cowan, a discerning online marketing coach who helps big hearted entrepreneurs grow profitable, streamlined businesses. Using modern marketing techniques and clear-cut business systems, Alicia guides you to confidently take deliberate action, putting you in the driver's seat and helping you achieve exciting results.
And she did!
After listening to her Modern Marketing Makeover, my website is now written for my ideal customer, I have a regular blog which is being read, I have a system in place to keep in touch with my clients and prospects and I’m working the right social media.
It all seems so simple now but I really needed someone to point out the obvious to me. Sometimes we are so busy working in our business; we forget we also have to work on our business.
What works for you? I’d love to know!
Published 23rd April 2015